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Job Details


The Alliance of Black Businesswomen & Entrepreneurs

Digital Marketing & PR Contractor

Advertising and Public Relations

Specialist

Yearly

2 years

No

Columbus, Ohio, United States

The Alliance of Black Businesswomen & Entrepreneurs seeks a remote, freelance digital marketing and PR specialist for our annual survey and 1st Annual RISE to Wealth Summit for Women of Color presented by Chase, Nov 6, 2021 (2022 Date TBD). We welcome your quotes for these services by Friday, July 23 at noon.

Survey

The Alliance of Black Businesswomen & Entrepreneurs RISE COVID-19 Impact Survey is targeted to Black businesswomen. The goal is to distribute the survey to applicant parties via website, email and social media, with the goal of 250+ survey respondents. Contract will run August 15 – September 30.

RISE to Wealth Summit

RTW is targeted to Black businesswomen and career professionals. The Summit will be motivational and instructional. national and regional speakers, advisors and coaches will encourage new mindsets and share practical techniques for attaining, building and leaving a legacy of wealth. The target audience is Black women aged 35-54. There will be a targeted entrepreneurs track and general/career professionals’ track. Attendance goal is 200.

We envision the same marketing approach as our survey adding Instagram and we are open to recommendations from our vendor/expert. We have already procured graphic design services.

Scope of Work

Planning

  • Provide strategic digital plan inclusive of messaging and target launch/end dates
  • Provide schedule of additional resources needed to accomplish work (i.e., graphic design)
  • Provide a digital and social media calendar of events and posts

Production

  • Work with graphic designer to resize marketing materials for various social and digital platforms (i.e., Instagram, Facebook, banner ads, etc.)

Execution

  • Execute holistic social media and digital plans within campaign windows
  • Performance monitoring and management, advising of any modifications needed to reach desired results

Misc.

  • Selected contractor must attend weekly team planning meeting (30-minute duration), providing weekly written updates and performance metrics, refining the approach as needed to maximize results
  • Attend strategic sessions as needed

Please respond with price quote(s), resume and work samples no later than Friday July 23, 12PM EST to Keena Smith at keena@womensceo.org. This is a remote and freelance position.